Researches on the Fuzzy Comprehensive Assessment of Authenticity of the Rural Tourist Experience
This paper firstly constructs the fuzzy comprehensive evaluation model of the authenticity of the rural tourist experience. Taking Changsha for example, this paper then uses this model to conduct the quantitative calculation and analysis on the data obtained through the survey on the authenticity of rural tourist experience. According to the calculation result, the rural tourists give the higher authenticity evaluation on their rural experience about the rural scenery, air quality, rural specialties, while they give the lower authenticity evaluation on the local architecture styles, DIY producing, participation in recreational farming, rural tourism explanation, the waiters dress, etc. According to the results of the development status of rural tourism in Chang- sha, this paper puts forward the corresponding countermeasures and suggestions to the development of rural tourism which can provide the decision-making and reference on rural tourism development in Changsha and also is good for the sustainable development of the rural tourism in Changsha.
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