The Research of the Travel Blog Function Based on the Tourist Experience
With the rapid development of the travel Blog, it plays an important role in tourists＇ experience. This article, based on the theoretical analysis,according to ＂The Travel Blog Function Structure Model Based on Tourist Experience Stage＂, collected first-hand data with the methods of questionnaires, interviews and content analysis, analyzed data with Excel, ROST Content Mining software, researched what is the travel Blog＇s function on different stages of travel experience. The results show that, firstly, the travel Blog is an important tourism information source, and ＂pre-travel experience＂ is brought to the visitors by browsing the travel Biog. Secondly, travel Blog can affect the actual travel experience, especially its subjective information. Thirdly, travel Blog can record, share and extend travel experience. Then, travel Blog can provide tourists with communication platform. In the end, some limitations and future work about this study were discussed.
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