The Effects of Tourist Attractions Image on Customer Loyalty
Combined the review of related literature with the qualitative research, the four-dimension measurement model of tourist attractions image is proposed. And the structural model of each dimension of tourist attractions image affecting relationship among value, satisfaction and loyalty is constructed. Empirical results indicate that： （1）the measurement model of tourist attractions image which includes landscape and health, tourist attractions price, tourist attractions service, infrastructure has been ac- ceptable levels of reliability, overall fit, convergent validity, discriminant validity; （Z）Each dimension of tourist attractions image has different effects on the customer＇s value-satisfaction-loyalty.
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