Application and Comparison of TCIA and IA to Evaluate the Recreation Value of Cultural Relics Tourist Attraction. A Case Study of Fenghuangshan Cultural Relic Tourist Site
Recreation value evaluation on the cultural relics tourist attraction has seldom been researched. The assessment will be influenced by such basic characteristics of the cultural heritage tourist site as its smaller spatial capacity inside, tedious landscape display method, less numerous tourists, etc. By the method of travel cost interval analysis （TCIA） and income approach （IA）, this article accounts the recreation value of Fenghuangshan cultural relic tourist site. The study reveals as follows, using TCIA method, the recreation value in 2010 is about RMB1.12 billion Yuan; using IA method, the total recreation value during the oper- ation period in the future is about RMB10.81 billion Yuan. The latter result is relatively lower. Both evaluation methods have the same theoretical basis in common, utility theory of value. The main difference between them is that TCIA method is more reliable by means of strict questionnaire from the angle of travel expenditure, while IA method, from enterprise＇s profit perspective, is often influenced by subjective factors despite its advantage of being much easier to process.
Travel Cost Interval Analysis (TCIA)Income Approach (IA)recreation value evaluationcultural relics tourist attractionFenghuangshan relic tourist site
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