Study on Tourist Guide Vocational Competency Index System Construction ---Based on the Double Perspective of Industry and Academic Discussion
Through investigating the teachers of tourist management and the guides in tourist agency, this study constructs the index system of guide vocational competency by the methods of documents analyse, deep interviewing and Delphi. From this study, we can see that tourist guide vocational competency index system is divided into three hierarchies. The first hierarchy is the fi- nal objective of tourist guide vocational competency; The second is the label hierarchy, containing professional knowledge, professional skill and professional quality. The third is the attribute hierarchy, containing 18 indexes. Getting the experts＂ weight on each ability index by AHP, and comparing the academic experts with industry experts＇ opinions, the result indicates that there are many outstanding differences by experts in professional quality, attractions knowledge, marketing and so on. The paper gives some explanation to those differences.
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