Recreation Value Estimates Based on Biforked Type of Tourists＇ Structure ---the case of Xiangshan Park
TCM（travel cost method） is one of the classic methods to value the recreation values of outdoor recreational resources. Existing TCM includes three basic models： ZTCM（Zonal TCM）, ITCM（Individual TCM）and RUM（Random Utility Method）. Although these three models have rather matured, most application of these models was completely imitating the models, lacking of discussion of the applicability of the model and improvement. Especially to those areas with typically dichotomy/biforked type of tourists＇ structure, completely imitating the models would lead to the results of recreation value estimates deviation from the true value. Due to the biforked structure of travel cost to Xiangshan Nature Park, the paper put forwards combining the multiple-destination-based zonal travel cost method （MZTC） and ITCM respectively to value the recreation value of Xiangshan to outlanders and natives in 2009, with the total recreation value as 1. 325 billion yuan and consumer surplus as 0. 781 billion yuan.
Travel Cost Method (TCM)recreation value estimatesbiforked type of tourists' structureXiangshan Park
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