Research on Evaluation and Modification of Tourism Destination Brand Image-Building Based on the Local Government Tourism Websites Taking the Official Tourism Information Websites of China＇s 33 provinces and municipalities as an example
One of the primary functions of the official tourism information websites is to make the overall marketing of the tourism destinations. One of the important ways to achieve this goal is to modify and spread the tourism brand image and whether it is excellent or not is a significant criterion to assess the building level of the official tourism websites. The paper is based on the inherent characteristics of tourism destination brand image and combined with the experience of the tourism destination brand image-building from home and abroad. It built a website image-building assessment model about tourism destination and chose China＇s 33 provinces and municipalities as an assessment model. Then it proposed the problems of China＇s destination website building and suggested some ideas to the brand image building of China＇s official tourism websites.
official tourism information websitestourism destinationwebsite brand image
NETL
NSTL
万方数据
