Sustainable Rural Tourism Under China--Canada Perspectives--Taking Big Banyan Tree Scenic Area and St. Jacobs Village as Cases
This paper takes Big Banyan Tree scenic area and St. Jacobs village, Canada as study sites. Based on the author＇s on --site investigation at the two sites, this paper explores on sustainable tourism via a comparative method. Questionnaires and in-- depth interviews were conducted from February to August 2009 at the two sites. This paper unfolds its discussion from four per- spectives： ＂continuing creativity in product strategy＂, ＂balancing tradition and modernity＂, ＂community--tourism relationship＂ and ＂excavating and promoting cultural connotation＂. Placing the emphasis on the different but sometimes similar Chinese and Canadian practices and the underlying mechanism beneath the practices, this study proposes suggestion for sustainable development of rural tourism at the end.
rural tourismsustainable developmentcomparative studyBig Banyan Tree scenic areaSt. Jacobs village
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