A Systematic Comparison of First-time and Repeat Visitors——Taking Hainan for example
Differences between first-time and repeat visitors are of great importance to tourism destination management.Based on a survey from Hainan,we make a data base.This paper offers a systematic comparison of first-time and repeat visitors via demographic and tripographic characteristics as well as travel behaviors.Using chi-square test and independent-sample T test,we find out that：there are differences in age,occupation,marital status,monthly income,family life cycle,pre-trip,mid-trip and post-trip between first-time and repeat visitors.
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