Research on Tourist Satisfaction of Rural Tourism Destination Based on Structural Equation Model——A Case Study from Liangzi Lake Tourist Area in Hubei
Based on the American customer satisfaction index,existing research achievement of home and abroad,and characteristics of rural tourism destination,this paper builds up conceptual model on tourist satisfaction of rural tourism destination（TSRTD）.The tourism area of Liangzi lake is taken as an example to test the validity and practicability of TSRTD model by using AMOS and SPSS statistic software.The study indicates that observed variables have a significant effect on latent variables;the path coefficients between the latent variables are basically consistent with the assumption;the whole TSRTD model has a goodness of fit.The corresponding conclusions are drawn by analyzing the case study.
rural tourism destinationtourist satisfaction degreestructural equation modelLiangzi lake tourism area
NETL
NSTL
万方数据
