浙江农村居民旅游目的地选择影响因素研究
Analysis on the Influence Factors of Rural Residents＇ Tourist Destination Choice in the Province of Zhejiang in China
卞显红 1唐代剑 1金霞 1余芳 1徐知渊1
作者信息
- 1. 浙江工商大学旅游学院,浙江杭州310018
- 折叠
摘要
从农村居民社会亚文化特征、农村居民收入水平及来源、农村居民出游时间、旅游目的地价格、旅游者偏爱、旅游信息及旅游广告来源、旅游目的地信息等7方面对浙江农村居民旅游目的地选择影响因素进行了分析,并提出了旅游企业应面对旅游交通变化的新形势分析高速铁路与高速城际轨道交通等高速旅游交通工具的兴起对农村居民旅游市场开发的重要作用,构建基于高铁背景下的农村居民旅游市场开发战略与设计适销对路的旅游产品;旅游目的地可以针对农村居民专门设计经济型旅游线路,使用经济型旅游交通工具、经济型旅游饭店等来降低农村居民旅游产品的价格等相关对策与建议。
Abstract
This paper analyzes the influence factors of rural residents＇ tourist destination choice in the province of Zhejiang in China from seven aspects,such as rural residents＇ socio-demographic characteristics;rural residents＇ income origins and levels;rural residents＇ travel times;tourist destinations＇ price levels;tourists＇ preference;travel information and sources of travelling advertisement and tourist destinations＇ information,etc.This paper puts forward some suggestions as follows： tourist businesses should face the new situation of the change of tourist communica tions and analyze the vital influence towards rural residents＇ market with the emergence of high speed tourist transportations,such as high speed railway,high speed inter-city track transportation,etc;build strategy of developing the rural residents＇ tourist market based on the background of the development of high speed railway,project tourism products and tourist destinations which are good for sale;design economical scenic route specific to rural residents,which can include economical tourist transportations and economical tourist hotels to reduce the price of rural residents tourism products,etc.
关键词
农村居民/旅游目的地选择/影响因素/浙江Key words
rural residents/tourist destination choice/influence factors/Zhejiang province引用本文复制引用
基金项目
教育部人文社会科学研究规划项目(10YJA790005)
杭州市哲学社会科学规划课题(B10GL17)
浙江省教育厅科学研究计划项目(Y201017580)
出版年
2012
NETL
NSTL
万方数据