Analysis on the Influence Factors of Rural Residents＇ Tourist Destination Choice in the Province of Zhejiang in China
This paper analyzes the influence factors of rural residents＇ tourist destination choice in the province of Zhejiang in China from seven aspects,such as rural residents＇ socio-demographic characteristics;rural residents＇ income origins and levels;rural residents＇ travel times;tourist destinations＇ price levels;tourists＇ preference;travel information and sources of travelling advertisement and tourist destinations＇ information,etc.This paper puts forward some suggestions as follows： tourist businesses should face the new situation of the change of tourist communica tions and analyze the vital influence towards rural residents＇ market with the emergence of high speed tourist transportations,such as high speed railway,high speed inter-city track transportation,etc;build strategy of developing the rural residents＇ tourist market based on the background of the development of high speed railway,project tourism products and tourist destinations which are good for sale;design economical scenic route specific to rural residents,which can include economical tourist transportations and economical tourist hotels to reduce the price of rural residents tourism products,etc.
rural residentstourist destination choiceinfluence factorsZhejiang province
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