Study on Attitude and Behavior of Knowledge Management in Tourism Enterprise——Taking Huangshan Tourism Development Co.,LTD. as an Example
The arrival of the era of knowledge economy deals a blow to some industries,and in consequence,tourism industry applies Knowledge Management as a change in managerial pattern to meet the challenges of developing in the era of knowledge economy.Many scholars at home and abroad wrote thesis on different aspects of KM in tourism.Domestic studies focus on theoretical research,and are short of empirical study.Consequently,this paper concentrates on application of KM in tourism enterprise,and takes Huangshan Tourism Development Co.,LTD.for an example so as to clear its knowledge process,to understand the attitude of knowledge and KM of its stuff,to find out the behavior of KM of its stuff in their daily work,and to benefit for the industry understanding the problems of knowledge management application,thus enhancing the operability of knowledge management application in Chinese tourism enterprises.
knowledge managementtourism enterprisetourism knowledge attitudetourism knowledge behaviorHuangshan Tourism Development Co.LTD
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