Brief Analysis of the Scenic Byway Marketing Tool Kit in America
The Scenic Byway Marketing Tool Kit is a set of marketing technology tool for the scenic byway marketing,to meet the urgent need for the scenic byway marketing of NSB.It aims at providing technical assistance for scenic byway marketing,to regulate and guide the all American scenic byway marketing.The Marketing Kit has played an important role in regulating,guiding and promoting the marketing of NSB.This paper introduces the Marketing Tool Kit based on the foundation and development of the kit,the frame and content of the kit and the comments and inspiration of the kit.The author aims to make some suggestions and propose a number of measures to develop the scenic byway,tourism and other marketing in China through concluding the American National Scenic Byway Marketing Tool Kit.
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