Reasonable Strategy for Drawing on Corporate Identity System to Shape the Visual Image of Tourism Institutions
The article discusses the problem of institute of tourism shaping the need for visual image.The author believes that schools and businesses have different nature and function.Both image design can not be generalized,exactly the same.Taking guilin Institute of Tourism for example,how to draw reasonable strategy on corporate identity system to shape the visual image of Guilin Institute of Tourism in order to achieve the purposes of social well-known brand of tourism education is of great importance.
tourism institutionscore competenceshaping the brandstrategy of corporate identity systemvisual image design
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