The Mode and Operational Mechanisms of E-commerce Poverty Alleviation Supply Chain
There are two typical modes in the e-commerce poverty alleviation supply chain.One is"e-commerce+farmers"mode,where each farmer cooperates with the e-commerce directly as a wholesale price taker.The other is"e-commerce+cooperative+farm-ers"mode,under which farmers establish a cooperative first and then the cooperate negotiates the wholesale price with the e-commerce.A game model of poverty alleviation supply chain considering the e-commerce's social responsibility and the cooperative's cost of man-agement is developed to analyze the operational mechanisms of these two different modes.The optimal choices of both farmers and the e-commerce facing different market conditions are discussed.The results show that:(1)Farmers are more willing to expand the planting area within a cooperative.(2)The lower the cooperative's cost of management or the higher farmers'risk aversion,the more likely farmers will choose the"e-commerce+cooperative+farmers"mode.(3)Only when the e-commerce's degree of social responsibility is weak,will farmers and the e-commerce have the same preference of the mode.More specifically,when the cooperative's cost of manage-ment is relatively low(high),both farmers and the e-commerce will prefer the"e-commerce+cooperative+farmers"mode(the"e-commerce+farmers"mode).When the e-commerce's degree of social responsibility is strong,farmers and the e-commerce will not have the same preference of the mode.Our analysis leads new managerial insights for the development of e-commerce poverty alleviation.
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