The Expansion of P2P Platforms'Self-operated B2P Business and Its Impact on Manufacturers and Consumers
This paper game-theoretically examines the strategic behaviors of manufacturers,P2P sharing platforms(referred to as plat-forms),and consumers with platforms conducting and not conducting self-operated B2P sharing business.Based on the corresponding equilibria,this paper finds that:the market conditions for platforms'expansion of self-operated B2P sharing business are that for any given level of service quality of B2P and P2P sharing business,and the fixed investment cost and product usage rate are low;(2)the platforms'expansion of self-operated B2P sharing business increases the manufacturer's operating profit and total consumer surplus;(3)upgrading the service level of platform self-operated B2P sharing business has a positive impact on its expansion of self-operated business,while improving the service level of P2P sharing business has a non-monotonic impact on its expanding self-operated B2P sha-ring business;(4)when the platform expands its self-operated B2P sharing business,if the service quality of both the platform's self-operated B2P and P2P sharing business is high,improving the service quality of self-operated B2P and/or P2P sharing business will re-sult in a triple-wins for the platform,manufacturer and consumers;however,when the service quality of the P2P sharing business is low,only improving the service quality of the P2P sharing business will lead to a triple-losses situation for the platform,manufacturer,and consumers.
万方数据
维普
