Organizational identity represents the essential value of why an organization exists,which is the fundamental basis for audi-ences to understand and explain organizational behaviors,but the theoretical connotation of it,especially the elemental and structural di-mensions,remains unarticulated.To this end,CalEx Tech,Feihe,and Zhuyeqing are selected as the samples,and a structural model of organizational identity is constructed using case study supplemented by grounded coding methodology.This study finds that:(1)organi-zational identity consists of genetic identity dimension,expressive identity dimension,interpretive behavior dimension and deductive be-havior dimension,involving both cognitive and behavioral aspects,and(2)the cognitive and behavioral aspects have internal relation-ships respectively.Genetic identity dimension is the basis of expressive identity dimension,and expressive identity dimension expresses it and influences the perception of organizational identity.Interpretive behavior dimension and deductive behavior dimension are based on and supportive to each other,and(3)there is an interaction between the two aspects.Genetic identity dimension is at the center of the organizational identity structure,expressive identity dimension is at the outer layer of it,connecting the behavioral dimensions.The core idea is the fundamental logical base and cognitive starting point of organizational identity,while the elements of other dimensions interact with and relate to each other.This study contributes to theoretical research in organizational identity and provides some theoretical guid-ance for managers.
关键词
组织身份认知面/组织身份行为面/组织身份结构模型/扎根理论/案例研究
Key words
cognitive aspect of organizational identity/behavior aspect of organizational identity/structural model of organizational iden-tity/grounded theory/case study
维普
万方数据