Will Newly Launched Businesses Manipulate Online Reviews?Evidence from the Home Sharing Industry
Most home sharing businesses are individually operated with fierce competition,which rely heavily on consumer reviews.For newly launched businesses,getting more positive reviews would gain and sustain competitive advantages.However,online review manip-ulation has costs in business practice,so the motivation to manipulate is stronger for newly launched businesses.This study collects the online review data of home sharing businesses that are listed on both Qunar(allows no-order reviews)and Tujia to perform an empirical analysis.The empirical results suggest that newly launched businesses have more positive reviews,a significant signal of manipulation.Further empirical evidence indicates that the reviews on newly launched businesses are largely posted by inexperienced users.The find-ings of this study offer direct practical implications for the regulation of home sharing businesses and platforms to promote the healthy de-velopment of the home sharing industry.
home sharingonline review manipulationonline ratingreview sentimentreviewer attribute
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万方数据
