A Review on Word-of-Mouth and Its Development under Online Environment
With the advent of the civilian spreading era, research in diffusion of word-of-mouth reemerged. In particular, diffusion of electronic word-of-mouth under the Internet environment caused a big concern of practitioners as well as scholars. We summarize and comment on the classical research of diffusion of word-of-mouth and electronic word-of-mouth literature at home and abroad from the perspectives of intensions, theories, subjects, objects, effects, processes and research methods. Based on this, we establish a comprehensive theoretical framework to explain diffusion patterns of electronic word-of-mouth.
diffusion of word-of-mouthelectronic word-of-mouthtransmitterreceiver
NETL
NSTL
万方数据
维普
