考虑服务供应能力和服务质量的众包物流服务定价策略
Pricing Strategy for Crowdsourced Logistics Services Considering Service Supply Capacity and Service Quality
张念 1刘志学 1李锋1
作者信息
摘要
通过考虑订单需求量与服务供应能力的关系,分别构建基于服务供应能力以及基于服务供应能力和服务质量的众包物流服务定价模型,提出最优的服务价格与服务质量决策;在此基础上,比较不同定价模式的最优决策和企业利润,并分析众包配送员报酬率对最优决策和企业利润的影响.研究发现,众包物流企业在基于服务供应能力和服务质量的定价模型中能获得更高的利润;此外,不同条件下服务价格与报酬率成反比或随着报酬率的增加先上升再下降,而服务质量和众包物流企业利润都随着报酬率的增加先上升后下降.
Abstract
By considering the relationship between order demand and service supply capacity,this study constructs crowdsourced logistics service pricing models based on service supply capacity only and both service supply capacity and service quality,respectively,and proposes the optimal service price and service quality decisions.On this basis,the optimal decisions and enterprise profits of differ-ent pricing models are compared,and the impact of compensation rate of crowdsourced deliverers on the optimal decisions and enterprise profit is analyzed.The study found that crowdsourced logistics enterprises can obtain higher profits under the pricing model based on service supply capacity and serv-ice quality.What's more,the service price is inversely proportional to the compensation rate or first rises and then decreases with the increase of the compensation rate under different conditions,while both the service quality and the profit of crowdsourced logistics enterprises increase first and then de-crease with the increase of the compensation rate.
关键词
众包物流/定价策略/服务质量/服务供应能力/报酬率Key words
crowdsourced logistics/pricing strategy/service quality/service supply capacity/compensation rate引用本文复制引用
基金项目
国家自然科学基金资助项目(72171097)
国家自然科学基金资助项目(71931005)
国家自然科学基金资助项目(71801103)
出版年
2024
NETL
NSTL
万方数据