The Role of Corporate Social Responsibility in the Age of Common Prosperity
Deconstruct the brand-new CSR(Corporate Social Responsibility)strategy under the goal of common prosperity from four dimensions:characteristics of dual wealth,ways of wealth acqui-sition,object of wealth sharing and wealth distribution mode.Firstly,the"prosperity"of firms should be of material and spiritual wealth.Secondly,firms should realize the"co-creation"of value in the wealth acquisition process.Thirdly,firms should establish a business philosophy with"stakehold-ers"as the core during the wealth sharing process.Fourthly,based on the above,we analyze the mechanism of how firms achieve stable wealth distribution structure(gyro-like).To sum up,we pro-pose a strategic framework of CSR 2.0.
common prosperityCSRmutual benefitscorporate sustainable business
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