Research on the Strategic Decision-Making Logic of High-End Transformation of Local Manufacturing Firms
Based on a longitudinal single case study method,we take YADEA,a leading local firm that has achieved high-end transformation,as an example.Under both internal and external pressure,a dynamic evolution model of the decision-making logic behind the transformation process is built.The study found that:①In the process of high-end transformation,the coexistence of the causal logic and the effectual logic shows three kinds of micro models:"dependent coexistence","conflicting coexis-tence"and"complementary coexistence";②The uncertainty of the external environment triggers"when"to switch,and the internal resource location enables"how"to switch,and the dynamic adap-tation between the two stressors is the driving force of the evolution of the dynamic hybrid logic;③Separating or integrating the paradox between the dual stressors will result in conflicting or comple-mentary hybrid logic,but both positive and negative aspects of the ambidextrous decision-making log-ic will help traditional enterprises dynamically maintain their competitive advantages.