This study focuses on the leader vision communication scene in the enterprise's digital transformation environment.From the perspective of sense-making theory,this study discusses the effective strategy of leaders'sense-giving to activate employees'digital creativity,and constructs a chain mediation model of the influence of leaders'positive outcome framing on employees'digital cre-ativity,as well as the moderating role of leader's status.The results show that:leaders'positive outcome framing can directly promote employees'digital creativity;at the same time,leaders'posi-tive outcome framing can indirectly promote employees'cognitive and emotional resonance,that is,future work self-salience and harmonious work passion respectively play the mediating role in the in-fluence of leaders'positive outcome framing on employees'digital creativity,and jointly play a chain mediating role;the degree of cognitive and emotional resonance evoked by the leadership positive out-come framing can be positively moderated by leaders'status.
leader's positive outcome framingdigital creativityfuture work sell-saliencehar-monious work passionleader's status
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维普
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