Research on the Motivation of Enterprise Digital Transformation under Supply Chain Spillover Effects
Based on data of enterprise-customer relationship,the motivation of enterprise digital transformation is explored from the perspective of supply chain spillover.Taking A-share listed com-panies in Shanghai and Shenzhen from 2010 to 2020 as samples,it is found that customer digital trans-formation has a supply chain spillover effect and can drive the digital transformation of enterprises.The above results are mainly reflected in the enterprises with medium resource base and dynamic ca-pacity,high customer concentration and short customer geographical distance.Further test finds that customer digital transformation drives enterprise digital transformation through reverse force effect and resource effect,and when the degree of customer digital transformation is high,the role of enter-prise digital transformation in improving its market position is more obvious.
digital transformationsupply chain spilloversmarket position
NETL
NSTL
万方数据
