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价值网络演化视角下企业高端化战略变革路径研究

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以飞鹤、林清轩及科沃斯为研究对象,采用纵向多案例研究方法,从价值网络演化视角深度剖析企业高端化战略变革路径及过程机理.研究表明:①企业高端化战略变革主要经历立基、破局、守局3个阶段,其间价值网络经由"低阶—中阶—高阶"不断进阶演化,相应促使企业实现高端奠基、高端撬动和高端锁定;②价值网络演化方式分为更新和重构,企业高端化战略变革路径亦即价值网络演化路径为"外部价值网络更新路径""内部价值网络更新路径"和"价值网络重构路径";③企业基于资源和市场权力构建价值网络,以价值网络弱势面为突破口实施单边或双边撬动策略而迈入高端,持续对内外部价值网络进行系统性升级而锁定高端.
Study on the Path of High-End Strategic Change from the Perspective of Value Network Evolution
Taking Feihe,Lin Qingxuan and Ecovacs as the research objects,this study adopts lon-gitudinal multi-case study method to deeply analyze the path and process mechanism of enterprise high-end strategic change from the perspective of value network evolution.The findings are as fol-lows:① The high-end strategic change of enterprises mainly goes through three stages:formation phase,breakthrough phase and defense phase,during which the value network evolves continuously through"low-order,middle-order and high-order",which correspondingly promotes the enterprise to achieve the foundation,leverage and lock of the high-end market;②The evolution of the value net-work is divided into renewal and reconstruction,and the paths of high-end strategic change of enter-prises(namely,the path of value network evolution)are"the path of external value network renew-al","the path of internal value network renewal"and"the path of value network reconstruction";③Enterprises build value networks based on resources and market power,take the weak side of the val-ue network as the breakthrough point to implement unilateral or bilateral leveraging strategies to enter the high-end,and continue to systematically upgrade the internal and external value networks to lock in the high-end.

high-end strategic changevalue network evolutionvalue network renewalvalue network reconstruction

林海芬、孙宇

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大连理工大学经济管理学院

大连理工大学平台治理研究院

高端化战略变革 价值网络演化 价值网络更新 价值网络重构

国家社会科学基金重点项目

21AZD119

2024

管理学报
华中科技大学

管理学报

CSTPCDCSSCICHSSCD北大核心
影响因子:1.38
ISSN:1672-884X
年,卷(期):2024.21(8)
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