Study on the Path of High-End Strategic Change from the Perspective of Value Network Evolution
Taking Feihe,Lin Qingxuan and Ecovacs as the research objects,this study adopts lon-gitudinal multi-case study method to deeply analyze the path and process mechanism of enterprise high-end strategic change from the perspective of value network evolution.The findings are as fol-lows:① The high-end strategic change of enterprises mainly goes through three stages:formation phase,breakthrough phase and defense phase,during which the value network evolves continuously through"low-order,middle-order and high-order",which correspondingly promotes the enterprise to achieve the foundation,leverage and lock of the high-end market;②The evolution of the value net-work is divided into renewal and reconstruction,and the paths of high-end strategic change of enter-prises(namely,the path of value network evolution)are"the path of external value network renew-al","the path of internal value network renewal"and"the path of value network reconstruction";③Enterprises build value networks based on resources and market power,take the weak side of the val-ue network as the breakthrough point to implement unilateral or bilateral leveraging strategies to enter the high-end,and continue to systematically upgrade the internal and external value networks to lock in the high-end.