A Study on the Construction of High-Quality Actor Networks for Female Entrepreneurial Enterprises:Analysis of"Empowerment of Beauty Power"Management Thought
A Study on the Construction of High-Quality Actor Networks for Female Entrepreneurial Enterprises:Analysis of"Empowerment of Beauty Power"Management Thought
Using a longitudinal case study method,this research analyzed the multiple entrepre-neurial journeys of female entrepreneur Zhang Bei,and extracted her management thought of"em-powerment of beauty power".The findings indicate that the formation of the entrepreneur's manage-ment thought is influenced by objective,timely,and differential key characteristics.It is shaped by the entrepreneur's logic of cognitive beauty and concrete beauty,which embodies the essence of change and constancy.The entrepreneur's entrepreneurial willingness acts as a"bridge"between these key characteristics and management thought.Through dialogue with these evolving key charac-teristics,this willingness manifests in three stages of entrepreneurship:the beauty of objects,the in-heritance of natural beauty,and the fostering of beauty.These stage-specific entrepreneurial willing-ness serve as carriers of the entrepreneur's management thought and are imprinted with the organiza-tional aesthetics of their respective stages.Furthermore,through the"bridging"of entrepreneurial willingness,the entrepreneur's management thought guides the entrepreneur to construct an actor-network across three stages of entrepreneurship.They adopt models such as maximizing resource uti-lization,situational guidance,and beauty sharing,thereby achieving entrepreneurial willingness.
关键词
女性创业者/美力/行动者网络/企业家管理思想/案例研究
Key words
female entrepreneurs/beauty power/actor-networks/entrepreneurial management thought/case study
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