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以习近平文化思想为指引:新时代"讲好中国故事"的国际传播策略

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"讲好中国故事"作为对外宣传和文艺工作的重要要求,是习近平文化思想的重要组成部分,进入新时代以来,影视对外传播的实践在此思想的引领下取得了重要成绩,在增强中国文化自信和提高国际影响力方面具有重要意义;在破解对外传播中"故事内容同质化、文化圈层错位、传播效果不佳"等困境方面产生了很好的效果.对外传播实践启示,应该通过"推动内容创新,打造精品故事;改变故事语态,寻求契合共性;实现多元渠道,构建立体传播"等路径和方式,更好实现国际传播,展现可信、可爱、可敬的中国形象.
International Communication Strategy of"Telling China's Story Well"under the Leadership of Xi Jinping's Cultural Thought
"Telling China's Story Well"as an important requirement for foreign propaganda and literature and art,is an important part of Xi Jinping's propaganda of cultural thought.Since the new era,the practice of film and television's foreign communication has achieved important results under the guidance of this ideology,which is of great significance in enhancing China's cultural confidence and increasing international influence.It has also produced good effects in solving problems such as homogenization of story content,misalignment of cultural circles,and poor communication effect in foreign communication.This practice enlightens us that we should promote content innovation,create quality stories;change the narrative tone,seek common ground;realize diversified channels,and build a multi-dimensional communication,in order to better achieve international communication and present a trustworthy,lovable,and respectable image of China.

Telling China's Story Wellinternational communicationnew erafilm and television workspaths and methods

杨正果果

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中国传媒大学电视学院,北京 100020

讲好中国故事 国际传播 新时代 影视作品 路径和方式

2024

甘肃高师学报
甘肃民族师范学院 定西师范高等专科学校,陇南师范高等专科学校 兰州城市学院

甘肃高师学报

CHSSCD
影响因子:0.173
ISSN:1008-9020
年,卷(期):2024.29(3)
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