Research on the Model of"Postal and Express Cooperation"in Rural Logistics From the Perspective of Game Theory
With the rapid development of E-commerce,rural logistics has become one of the important chan-nels for agricultural products to go up and industrial products to go down,which is of great significance to meet the production and living needs of rural residents,release rural consumption potential and promote rural revitalization.This paper uses evolutionary game theory to build a three-party game model of the government,postal enterprises and express delivery enterprises,and analyzes the internal cooperation and competition mechanism of the"postal and express cooperation"model based on the factors such as benefits and costs.The research shows that the govern-ment is the leader of the"postal and express cooperation"model,and its decision-making is easily influenced by administrative penalty,income and other factors.Postal and express delivery enterprises are key entities in building the"postal and express cooperation"model,and the government should supervise and guide them to actively build the"postal and express cooperation"model to improve the quality of rural logistics terminal distribution services.
rural logisticsterminal distributionpostal and express cooperationevolutionary game
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