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亚冬会促进冰雪体育产业发展方略

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运用文献资料法、逻辑分析法对亚冬会促进冰雪体育产业发展的价值进行研究,指出目前冰雪体育产业存在品牌效应偏低、政策资金欠缺、结构链条缺失、优势存留期短与管理人才匮乏等问题,并提出依托亚冬会优势来塑造冰雪体育产业品牌效应,推行冰雪体育产业激励政策,促进冰雪体育产业协同联动,承办冰雪体育运动专业赛事与培育冰雪体育产业管理人才等发展方略.
Strategies for promoting the development of ice and snow sports industry during the Asian Winter Games
Study the value of the development of ice and snow sports industry under the background of the Asian Winter Games by using the method of literature and logical analysis.It concludes that there are some problems in the current ice and snow sports industry,such as low brand effect,lack of policy funds,lack of structure chain,short duration of advantage and lack of management talents,and puts forward that relying on the advantages of the Asian Winter Games to build the brand effect of ice and snow sports industry,promulgate the incentive policy of the ice and snow sports industry,promoting the coordination of the ice and snow sports industry,host the professional events of ice and snow sports and cultivate the management talents of the ice and snow sports industry and other development strategies.

Asian Winter Gamesice and snow sports industrydevelopment strategy

夏晴、吴迪、郭晗、姜然清

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齐齐哈尔大学 体育学院,黑龙江 齐齐哈尔 161006

亚冬会 冰雪体育产业 发展方略

黑龙江省省属本科高等学校优秀青年教师基础研究支持计划(2023)黑龙江省哲学社会科学研究规划项目(2023)齐齐哈尔市哲学社会科学规划一般项目(2023)大学生创新创业训练计划(2023)黑龙江省省属本科高等学校基本科研业务费优秀青年教师支持计划(2023)黑龙江省教育科学规划课题重点项目(2022)黑龙江省高等教育教学改革一般项目(2021)黑龙江省普通本科高等学校青年创新人才培养计划(2020)

YQJH202310623TYB166QSX2023-52YBx202310232049145309127GJB1422303SJGY20210941UNPYSCT-2020079

2024

10.3969/j.issn.1007-9831.2024.03.015

高师理科学刊
齐齐哈尔大学

高师理科学刊

影响因子：0.351
ISSN：1007-9831
年,卷(期)：2024.44(3)
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