Innovative paths for the dissemination of ethnic traditional sports culture in the new media environment
Discusses the necessity and feasibility of national traditional sports culture communication in the new media era by using the method of documentary materials.By analyzing the current communication status of traditional ethnic sports culture in the new media environment and the problems it faces,proposes strategies such as building traditional ethnic sports culture brands,building an education resource platform of"Internet+traditional ethnic sports culture",increasing investment in communication funds,strengthening the training of communication talents,and promoting the deep integration of new media and traditional ethnic sports culture.In order to promote the effective dissemination and development of national traditional sports culture.
new mediaethnic traditional sports culturedisseminationinnovation path