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新媒体环境下民族传统体育文化传播的创新路径

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运用文献资料法,对新媒体时代民族传统体育文化传播的必要性与可行性进行探讨.通过分析当前民族传统体育文化在新媒体环境下的传播现状及面临的问题,提出打造民族传统体育文化品牌,建设"互联网+民族传统体育文化"教育资源平台,加大传播资金投入,强化传播人才的培养,促进新媒体与民族传统体育文化的深度融合等策略,以促进民族传统体育文化的有效传播与发展.
Innovative paths for the dissemination of ethnic traditional sports culture in the new media environment
Discusses the necessity and feasibility of national traditional sports culture communication in the new media era by using the method of documentary materials.By analyzing the current communication status of traditional ethnic sports culture in the new media environment and the problems it faces,proposes strategies such as building traditional ethnic sports culture brands,building an education resource platform of"Internet+traditional ethnic sports culture",increasing investment in communication funds,strengthening the training of communication talents,and promoting the deep integration of new media and traditional ethnic sports culture.In order to promote the effective dissemination and development of national traditional sports culture.

new mediaethnic traditional sports culturedisseminationinnovation path

潘文文、李静、鲍宇、吴迪、郑少奇、卢凤、闫超、黄梦园

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齐齐哈尔大学 体育学院,黑龙江 齐齐哈尔 161006

新媒体 民族传统体育文化 传播 创新路径

2024

高师理科学刊
齐齐哈尔大学

高师理科学刊

影响因子:0.351
ISSN:1007-9831
年,卷(期):2024.44(12)