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数字经济赋能休闲农业的内在逻辑与实现路径

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数字经济是新时代贯彻落实乡村振兴战略,推动产业振兴和文化振兴的重要手段之一.数字经济能够有效提升休闲农业的产品品质、增强游客的体验效果并重构休闲农业营销模式.推动休闲农业高质量发展需要进一步提升乡村数字化建设水平、提高乡村主体的数字素养、积极构建基层平台型政府、推动数据共建共享共治.
The internal logic and realization path of leisure agriculture enabled by digital economy
Digital economy is one of the most important means to implement the comprehensive rural revitalization strategy and promote industrial revitalization and cultural revitalization in the new era.Digital economy can effectively improve the product quality of leisure agriculture,enhance the experience effect of tourists and reconstruct the marketing model of leisure agriculture.To promote the high-quality development of leisure agriculture,it is necessary to further improve the level of rural digital construction,improve the digital literacy of rural subjects,actively build a grass-roots platform government,and promote data co-construction,sharing and co-governance.

digital economyleisure agriculturetravelimplementation path

周鹭、周珊珊

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信阳职业技术学院 旅游学院,河南 信阳 464000

数字经济 休闲农业 旅游 实现路径

2022年度河南省哲学社会科学规划项目

2022BJJ093

2024

甘肃农业
甘肃农业杂志社

甘肃农业

影响因子:0.211
ISSN:1673-9019
年,卷(期):2024.(1)
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