Traditional villages contain rich cultural heritage and historical resources,and experiential shaping aims to provide tourists with unique cultural experiences and promote the sustainable development of traditional village cultural tourism industry.This study explains the concepts of experience and experiential economy,analyzes the experiential characteristics of cultural and tourism products,and summarizes the comparative advantages of cultural and tourism experience resources and development utilization in traditional villages in China,as well as the constituent elements of cultural and tourism experience in traditional villages.The study proposes the basic components of traditional village cultural and tourism experience,namely the five factor theoretical framework,including cultural factors,interpersonal factors,interactive factors,scene factors,and personality factors.This study provides new ideas for the development of traditional village cultural tourism industry,supplements and improves existing theories of cultural tourism industry,and also provides valuable reference for traditional village management practices.
关键词
传统村落/文旅产业/比较优势/构成要素
Key words
traditional villages/cultural and tourism industry/comparative advantage/constituent elements
维普
万方数据