Analysis on the development path of rural e-commerce promoting rural industrial revitalization——Taking Yushan county,Jiangxi province as an example
Against the backdrop of comprehensively promoting rural revitalization,the importance of rural e-commerce for rural industrial revitalization is becoming increasingly prominent.How to promote the revitalization of rural industries to consolidate and expand the achievements of poverty alleviation and effectively connect with rural revitalization has become a key issue to be considered in the process of rural grassroots governance.Rural e-commerce,with its multiple advantages that align with the current development direction of the digital economy,adapt to the plan of digital rural development actions,and meet the needs of rural industrial development,has become an important driving force in the process of rural industrial revitalization.By analyzing the actual case of Yushan county in Jiangxi province,this study aims to investigate the development policies and implementation effects of rural e-commerce in Yushan county before and after the poverty alleviation period,explore the development path of rural e-commerce promoting rural industry prosperity,and provide reference for utilizing rural e-commerce as an important force to promote rural industry revitalization,promote rural agricultural economic development,and comprehensively promote rural revitalization on the new journey.