Study on the path of promoting rural revitalization through brand construction of Ningxia characteristic agricultural products
This paper takes the construction of agricultural products brand as the breakthrough point,analyzes the main problems of Ningxia characteristic agriculture and agricultural products brand construction and development.The supporting effect of characteristic agricultural industry development on the brand of agricultural products is not strong,the brand science and technology content is low,the leading agricultural enterprises are not enough to drive,and the brand marketing model innovation of agricultural products is weak.And put forward four paths to propose the construction of characteristic agricultural product brands to assist rural revitalization:First,strengthen the standardization of production,improve the technical content,and improve the quality of characteristic agricultural products;secondiy,improve deep processing capacity,highlight product advantages,and build superior agricultural products brands;thirdiy,deepen the brand connotation construction,innovate the marketing mode,enhance the brand competitiveness;lastiy,excavate geographical indications,cultivate new types of farmers,develop rural revitalization of diversified forms of business.
characteristic agricultural productsbrandrural revitalizationpath study
万方数据
维普
