Research on the development of rural festival tourism branding under the background of rural revitalization strategy
Branding of rural festival tourism helps to enhance the brand image of the destination and promote the development of the local economy and community.Based on the development of rural festival tourism branding,it is not only the need to cope with homogeneous competition and meet the needs of cultural heritage but also the need to enhance cultural confidence.Based on combing and summarizing the connotation of rural festival tourism branding,the challenges faced by rural festival tourism in the branding process are analyzed,including brand characteristics,communication efforts,marketing strategies and long-term development planning.Subsequently,specific measures for the development of rural festival tourism branding are proposed based on the background of the rural revitalization strategy,including refining unique brand features,enhancing brand communication efforts,implementing precise marketing strategies and promoting the continuous deepening of the brand.
rural revitalizationrural festivalsrural festival tourismfestival brandingsustainable development
NETL
NSTL
万方数据
