Research on the strategy of building a more competitive"GANWEI"brand
In recent years,the rapid development of agricultural brand for rural revitalization strategy provides a new direction,it has promoted the establishment of superior areas of agricultural products with rural characteristics.Currently,the characteristic agricultural product industry of Gansu province is facing the key period of"New-old alternation"of brand development,in order to study the development situation of the characteristic agricultural products in Gansu province,explore the regional brand values of characteristic agricultural products,improve the comprehensive benefits of traditional agriculture,further create a more competitive"GANWEI"brand.This article according to Gansu province agriculture development foundation and"GANWEI"brand development present situation,through literature search,field research,interviews and other methods,analyzes the problems in the development of"GANWEI"brand,proposes,strengthen brand promotion and exhibition,broaden the sales channels,to strengthen professional training and other strategic countermeasures,in order to further promote the construction of agricultural brand in Gansu province,we will enhance the competitiveness of the market for agricultural products with Gansu characteristics and promote high-quality development of the regional economy.
agricultural developmentspecial agricultural productsbrand of agricultural productsbrand building
NETL
NSTL
万方数据
