Research on rural e-commerce to promote agricultural economic development under the background of"internet+"
The extensive promotion of e-commerce has played a pivotal role in the economic development of rural China,which is regarded as an effective means to drive rural areas towards prosperity.In the era of"internet+",the digital economy represented by e-commerce is actively revitalizing rural resources,stimulating the development potential of rural areas,agriculture,and farmers,and accelerating the process of agricultural and rural modernization,thereby speeding up the effective implementation of the national rural revitalization strategy.Based on the core issues of talent scarcity,poor e-commerce profits,logistics transportation difficulties,and imperfect regulatory systems,this article analyzes the current development status of rural e-commerce in China,and explores how e-commerce has become a strong driving force for agricultural economic development from multiple perspectives.At the same time,targeted strategic suggestions are proposed,aims to accelerate the process of rural revitalization through the power of e-commerce.