The current situation and countermeasures of the tourism development of Jingmai Mountain tea cultural heritage from the perspective of tea-tourism integration
The cultural landscape of the ancient tea forest at Jingmai Mountain in Pu'er,Yunnan,has been successfully inscribed as a World Heritage site,filling a void in the World Heritage list for tea-related sites and becoming the world's first cultural heritage site themed on tea culture.The revitalization of industry is paramount to rural revitalization.As the pillar industry of Pu'er,Yunnan,the tea industry,by driving tourism,benefits the prosperity of rural consumer markets,promotes local economic and cultural development,and empowers rural revitalization.From the perspective of integrating tea and tourism,this paper focuses on the tourism development of Jingmai Mountain's tea cultural heritage,elucidates the current situation,advantages,and issues of the integrated development of tea and tourism in Jingmai Mountain,and proposes development paths for integrated tea and tourism,such as improving infrastructure,extending the tea and tourism industry chain,enhancing villagers'awareness of tea and tourism,cultivating talent,and strengthening marketing promotion.This provides practical experience and theoretical guidance for achieving integrated tea and tourism development in Jingmai Mountain and sustainable economic development in rural areas during the process.
integration of tea and tourismtea cultureJingmai Mountainintegrated development
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