Research on the evaluation of rural tourism attraction in Urumqi County from the perspective of tourists
Rural tourism is an indispensable part of promoting rural revitalization and development,and tourism attractiveness is the core driving force for stimulating tourist interest and promoting tourism market growth.The article takes Urumqi County,Xinjiang as the research object,and comprehensively evaluates its rural tourism attractiveness through on-site investigation and questionnaire survey.Research has shown that the comprehensive attraction of rural tourism in Urumqi County is significant.Tourism resources and accessibility have a high degree of attraction to tourists,while tourism services have the lowest attraction.The main motivation for tourists to choose this place is its popularity,natural landscape,pastoral atmosphere,accommodation conditions,and dining conditions.The configuration of transportation facilities,shopping conditions,activity project design,information acquisition,and service level of practitioners are the areas that urgently need to be improved in the development of tourism in this area.In the future,we should enhance the attractiveness of rural tourism in Urumqi County from five aspects:strengthening tourism attractiveness,improving tourism service attractiveness,enhancing tourism atmosphere attractiveness,optimizing tourism accessibility attractiveness,and expanding tourism image attractiveness.
rural tourismattraction evaluationtourist perspectiveUrumqi County
NETL
NSTL
万方数据
