首页|乡村振兴背景下"数商兴农"发展路径及对策研究——以河南省郑州市为例

乡村振兴背景下"数商兴农"发展路径及对策研究——以河南省郑州市为例

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本文围绕乡村振兴背景下"数商兴农"发展路径及对策进行研究,梳理农村电商对农民增收、农村发展、农业增效的价值意义;基于郑州市现状分析了郑州市"三农"发展及电子商务演变趋势,并通过态势分析法对郑州市数商兴农的内外部发展环境进行了综合分析;针对郑州市"三农"发展现状、电子商务演变趋势、数商兴农内外部环境,归纳发展路径,并提出促进郑州市数商兴农发展的对策与建议.
Research on the development path and countermeasures of"digital commerce promoting agricultural development"under the background of rural revitalization——A case study of Zhengzhou City,Henan Province
This paper focuses on the research of the development path and countermeasures of digital commerce for rural revitalization.It examines the value significance of rural e-commerce in increasing farmers'income,rural development,and agricultural efficiency.Based on the analysis of the current situation in Zhengzhou,it discusses the trends of rural development and e-commerce evolution in Zhengzhou,and comprehensively analyzes the internal and external development environment of digital commerce promotion for farmers using a situational analysis method.In view of the comprehensive analysis of the development status of agriculture,rural areas and rural areas in Zhengzhou,the evolution trend of e-commerce and the internal and external environment of digital commerce and agriculture,the development path was summarized,and the countermeasures and suggestions to promote the development of digital commerce and agriculture in Zhengzhou were put forward.

rural revitalizationdigital commerce for farmersdevelopment pathsZhengzhou City

孙佳佳、张欢欢、郭梦雨

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郑州轻工业大学 政法学院,郑州 450001

乡村振兴 数商兴农 发展路径 郑州市

国家社会科学基金青年项目郑州市社科联项目

20CSH037ZSLX20230309

2024

甘肃农业
甘肃农业杂志社

甘肃农业

影响因子:0.211
ISSN:1673-9019
年,卷(期):2024.(7)