Research on the brand building path of geographical indication agricultural product"Xiangtan Xianglian"
The brand building of GI agricultural products is an important path to promote the high-quality development of modern agriculture in China.By analyzing the current situation of"Xiangtan Xianglian"brand building,this paper finds that the current brand building lacks systematization,the brand image shaping of product packaging needs to be improved,the brand technology content is low,and lack of in-depth exploration of the cultural value of agricultural geographical indications.This paper put forward to improve the quality and safety of agricultural products,optimize product packaging,strengthen brand supervision and management,strengthen product cultural identity,and empower the development of Xianglian brand with digital technology,aiming to help"Xiangtan Xianglian"enhance brand awareness and product market competitiveness,and promote the development of county economy and modern agriculture,in order to provide a certain reference for the brand construction and development of other geographical indication agricultural products in Xiangtan County.
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