Research on the network marketing problems and countermeasures of Gansu Province's special agricultural products under the background of rural revitalization——Taking"Dingxi Kuan Fen"as an example
Rural revitalization is a major measure to consolidate and expand the achievements of poverty alleviation,and to move towards building a modern socialist country in an all-round way and achieving the second centenary goal.Using online marketing to boost the sales of specialty agricultural products is one of the effective means to develop agricultural industries and increase farmers'income under the rural revitalization strategy.Gansu Province has a rich variety of specialty agricultural products,but there is still some room for optimization in terms of product standards,brand building,logistics quality and efficiency,talent cultivation,etc.Through in-depth research on the above issues,some suggestions are proposed for the implementation of online marketing of specialty agricultural products in Gansu Province under the background of rural revitalization.