Research on the current situation and strategies of E-commerce assistance to agriculture——Taking Jingning County as an example
E-commerce,as an emerging industry,has helped the peasant to get rid of poverty and become rich.In recent years,E-commerce has flourished across the country.Jingning County,Gansu Province,was named by the Ministry of Agriculture and Rural Affairs as the"Loess Plateau,the best planting area for superior apples",the production of apples to the fresh color,fine and juicy,moderately sweet and sour,and extremely storage-resistant and famous.However,with the continuous expansion of the planting area,the traditional sales model can no longer meet the sales of apples with a large increase in production.This study analyzes the impact of E-commerce on the sales of Jingning apples based on the Taobao,Jingdong and Tiktok platforms in terms of sales volume and sales from October 2022 to March 2024,with a view to providing certain theoretical references for the good and sustainable development of E-commerce to help farmers.
E-commerce to help farmersJingning applesstatus quostrategy
NETL
NSTL
万方数据
