Research on the Spatial Differentiation and Influencing Factors of Cultural Tourism Brands in Shaanxi Province
Cultural tourism brand is the concentrated embodiment and characteristic mark of Shaanxi's rich cultural tourism resources,and an important carrier to promote and inherit the charm of Shaanxi's culture and tourism.Based on the county-level scale,this study analyzes Shaanxi cultural tourism brands,constructs an index system that includes 5 dimensions,including urban development level,environment and resources level,transportation accessibility level,tourism market development level and cultural development level,and corresponding 14 influencing factors.Through the factor detector,the main influencing factors of the spatial distribution pattern of Shaanxi cultural tourism brands are analyzed.The spatial differentiation characteristics of the corresponding factors are further discussed by using GWR model,and the interaction between the main influencing factors is clarified by the interactive detector.The results show that:(1)The distribution of cultural tourism brands in Shaanxi Province is significantly affected by four factors:the number of A-level scenic spots,the number of museums,tourism income and GDP;(2)In the spatial cell,the number of A-level scenic spots takes the positive promoting effect as the core driving factor to promote the development of Shaanxi's cultural tourism brand,followed by the number of museums,while tourism income and GDP show significant spatial heterogeneity,with GDP has the weakest impact.(3)The existing spatial distribution pattern of Shaanxi cultural tourism brand formation is not the result of direct and independent effects of the four significant influencing factors,but the result of pair-based interaction and synergism.The coordination between the number of A-level scenic spots and the other three significant influencing factors is the dominant factor in forming the spatial distribution of Shaanxi cultural tourism brand.
cultural tourism brandspatial heterogeneityGWR modelinteractive detector
万方数据
维普
