陇南市特色农产品品牌建设研究
Research on Brand Building of Distinctive Agricultural Products in Longnan City
段瑞龙 1魏颖艳1
作者信息
- 1. 陇南师范高等专科学校美术与设计学院 甘肃陇南 742500
- 折叠
摘要
特色农产品品牌建设是推动农业高质量发展的重要举措.文章从特色农产品品牌建设的内涵出发,分析了陇南市农产品品牌建设存在的问题及其成因,提出了夯实农业发展基础、增强品牌建设意识,提升标准化生产水平、增强品牌核心竞争力,培育创新人才、加强农产品品牌宣传,提高产业集聚度、着力培育龙头企业等对策建议,以期持续推动陇南市农产品品牌建设,实现陇南市农业高质量发展.
Abstract
The building of distinctive agricultural product brands is an important initiative to boost high-quality agricultural development.To this end,this article analyzes the issues and causes of agricultural product brand building in Longnan City from its connotation and puts forward suggestions such as consolidating the foundation of agricultural development,enhancing brand building awareness,upgrading standardized production,enhancing core brand competitiveness,fostering innovative talents,strengthening the promotion of agricultural product,enhancing industrial agglomeration,and focusing on fostering leading enterprises,in order to achieve high-quality agricultural development.
关键词
陇南市/特色农产品/品牌建设/乡村振兴Key words
Longnan City/Distinctive agricultural products/Brand building/Rural revitalization引用本文复制引用
基金项目
2022年度甘肃省高等学校创新基金项目(2022B-468)
2023年度甘肃省高等学校创新基金项目(2023B-421)
甘肃省科技计划资助项目(23JRZA522)
2022年度甘肃省高等学校创新基金项目(2022B-455)
出版年
2024
NETL
NSTL
维普
万方数据