Analysis of the development strategies of online pharmacies in China——based on Michael Porter's five forces model
Objective To provide a reference for the development strategies of online pharmacies in China.Methods Based on Michael Porter's five forces model,the competitive environment of online pharmacies and the developing strategies were analyzed.Results and Conclusion The country should perfect the supervision system,strengthen supervision and management,assist the development of online pharmacies,implement the strategy of information disclosure,and establish a unified,third-party trading platform.The online pharmacies may promote their competitiveness by applying fusion strategies,differential strategies and service development strategies,using the hyperlink and website information,and helping customers identify true and false pharmacies to adapt to the external competition environment.
online pharmaciesdeveloping strategyMichael Porter's five forces model
国家科技期刊平台
NSTL
万方数据
维普
