The Shift in Talent Demand for Media Professionals in the Smart Media Era——Content Analysis Based on 243 Job Postings
The evolution of the era and technological advancements are driving changes in the demands of the media industry,necessitating a call for new types of media talents.The empowerment of technologies such as 5G and AI in news further prompts a shift in the demand for media talents.As media integration transitions from the first to the second half,it becomes crucial to understand the fundamental changes in the employment demands of the media industry.Through the content coding and analysis of 243 job postings of media organizations at different levels in China in 2020-2022,it is found that the recruitment demand for media talents in the era of smart media has undergone the following five shifts:from"general professional"to"expert talents";from"journalism and communication"to"interdisciplinary integration";from"graphic writing and editing"to"all-media writing,edi-ting,and sending";from"loose interpersonal relationships to close teamwork";and from"the bottom-line re-quirement of compliance with the law"to the"sentiment of the family and country".
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