External Strategy and Thinking of Large-scale Public Hospitalsbased on Media Convergence
In the context of deepening media integration,large public hospitals must clarify their target of audience,platforms,and content for external publicity,in order to accurate the function of precise publicity,and pur-sue high-quality development.As an important window for the hospital's brand image,external publicity has gradual-ly entered a new era of deep media integration,moving away from relying solely on traditional media.Under the gui-dance of the Healthy China strategy,how to adapt to the new situation in external publicity is a dilemma and problem faced by health news and publicity personnel in various medical institutions.This article analyzed and studied the de-velopment of media integration in domestic public hospitals,and proposed new development paths for external publi-city of public hospitals based on innovative practices in comprehensive large public hospitals,for reference and prac-tice by other medical institutions.
Media convergenceExternal publicityPublic hospitalHigh-quality development
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