In the context of deepening media integration,large public hospitals must clarify their target of audience,platforms,and content for external publicity,in order to accurate the function of precise publicity,and pur-sue high-quality development.As an important window for the hospital's brand image,external publicity has gradual-ly entered a new era of deep media integration,moving away from relying solely on traditional media.Under the gui-dance of the Healthy China strategy,how to adapt to the new situation in external publicity is a dilemma and problem faced by health news and publicity personnel in various medical institutions.This article analyzed and studied the de-velopment of media integration in domestic public hospitals,and proposed new development paths for external publi-city of public hospitals based on innovative practices in comprehensive large public hospitals,for reference and prac-tice by other medical institutions.
Media convergenceExternal publicityPublic hospitalHigh-quality development
NETL
NSTL
万方数据
