This study aims to analyze the psychological differences in risk preference,inno-vation inclination,and cross-cultural adaptability between Chinese and Filipino entrepreneurs,and to explore how these differences impact the trade decision-making practices between the two countries.A quantitative survey method was used,combined with descriptive and inferential statistical analysis,to conduct a comparative study of 80 entrepreneurs from China and the Phil-ippines.The results show that Chinese entrepreneurs exhibit a higher tendency for innovation and cross-cultural adaptability,while Filipino entrepreneurs are more prominent in terms of risk preference.These psychological differences not only influence the choice of trade strategies but also play a significant role in cross-cultural communication and cooperation.
NETL
NSTL
万方数据
