中国与菲律宾企业家双边贸易决策模式比较研究——基于跨文化心理学视角
Comparative Study of Bilateral Trade Decision-Making Models of Chinese and Filipino Entrepreneurs—Based on Cross-Cultural Psychology Perspective
王兆英 1王冠2
作者信息
- 1. 广西工商职业技术学院
- 2. 广西建设职业技术学院
- 折叠
摘要
文章旨在分析中国和菲律宾企业家在风险偏好、创新倾向以及跨文化适应性方面的心理差异,并探究这些差异如何影响两国间的贸易决策实践.通过采用定量的问卷调查方法,结合描述性和推论性统计分析,对来自中国和菲律宾的80名企业家进行了比较研究.研究结果显示,中国企业家表现出较强的创新倾向和跨文化适应性,而菲律宾企业家则在风险偏好方面表现得更为突出.这些心理差异不仅会对贸易策略选择产生影响,也在跨文化交流和合作中起着重要作用.
Abstract
This study aims to analyze the psychological differences in risk preference,inno-vation inclination,and cross-cultural adaptability between Chinese and Filipino entrepreneurs,and to explore how these differences impact the trade decision-making practices between the two countries.A quantitative survey method was used,combined with descriptive and inferential statistical analysis,to conduct a comparative study of 80 entrepreneurs from China and the Phil-ippines.The results show that Chinese entrepreneurs exhibit a higher tendency for innovation and cross-cultural adaptability,while Filipino entrepreneurs are more prominent in terms of risk preference.These psychological differences not only influence the choice of trade strategies but also play a significant role in cross-cultural communication and cooperation.
关键词
跨文化心理学/中菲贸易/企业家决策/文化差异Key words
cross-cultural psychology/China-Philippines trade/entrepreneurial decision-making/cultural differences引用本文复制引用
出版年
2024
NETL
NSTL
万方数据