In view of the inadequacy of the farmer-driven mechanism in China and the lack of obvious benefits for farmers,R County in northern Guangxi has explored the optimization path of the farmer-driven mechanism in characteristic agriculture. Through formulating kumquat market standards and service norms,enhancing product pricing power and market discourse power have optimized the leading enterprise driving mode;through promoting the integrated development of brand and culture,perfecting the brand cultivation system,the brand marketing driv-ing mode has been optimized;through exploring the diversified business mode of"new management main body+farmers",the"Internet+"agriculture driving mode has been optimized;through the effective market and the organ-ic combination of the promising government,the dominant industry driving mode and industrial park driving mode have been optimized. The farmer-driven mechanism of R County still has a lot of room for improvement. It is sug-gested that the local government further improve the farmer-driven mechanism in the digital era,and strengthen the role of new agricultural industry in the farmer-driven mechanism,so as to promote common prosperity and reduce social risks.
characteristic agriculturefarmer-driven mechanismwhole-chain industry development system"Internet+"agriculture
万方数据
